Fairfax appoints new sales head for programmatic and data

Blackam

Fairfax Media has tapped up London-based AOL executive Ross Blackam for a new role as national sales director looking after performance, data and programmatic within the digital ad development team.

The move comes as the publisher, which has been a leader in establishing the APEX Mobile Exchange, and has its own programmatic offering called DRX led by another former AOL executive Lee Callagher, looks to increase revenues from its digital platforms as print continues to erode.

It also signals a return to Australia for Blackam, who has previous media experience with MCN in Melbourne as a digital sales manager, and has spent the last five years in London working for AOL, rising to  group head of UK sales for its platform Ad.com.