Fairfax uses David Droga for newspaper magazine trade push
Fairfax Media has kicked off a national trade advertising campaign promoting its insert magazines portfolio and the “hard-to-reach” audience it provides to advertisers.
The campaign, which includes a shot of adman David Droga from the front cover of the Financial review Magazine (right), highlights the portfolio, which includes Good Weekend, AFR Magazine, BOSS Magazine, Sunday Life, Life & Leisure Luxury and Life & Leisure The Sophisticated Traveller.
The publisher claims these titles reach a combined audience of 1.7 million.
It is the latest push by print publishers keen to halt the decline in advertising revenues, and follows on from a combined push to promote the new EMMA readership metric.
Fairfax’s magazine stable is truly excellent. It’s a shame it doesn’t get the love it deserves. AFR mag, GW and Life & Leisure are first-rate publications. Coincidentally I was reading a print version of the SMH in a cafe this morning and it’s become one long tired predictable yawn – Abbott bashing, exhausted Ashes reviews and some cutesy thing on endangered numbats. I tell you what is really tired – their Tuesday food section. New writers and reviewers urgently required, please….