Fairfax Media extends its events reach by buying Australian Openair Cinemas

October 2, 2015 12:34

Fairfax Media has made a new play for its events business announcing it has bought Australian Openair Cinemas, which operates six sites across Australia.

Managing director of Fairfax Life Media & Events, Andrew McEvoy, said: “Our plan is to build on the remarkable success the events have had to date, further improving the experience and finding new Australian and international sites to grow the events.

Ice cream brand Ben & Jerry’s will be the naming rights partner, on which McEvoy added: “We genuinely believe in the experience economy and Ben & Jerry’s Openair Cinemas perfectly complements our other events in areas such as food, health and fitness, parenting, sports and the arts.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics