Sponsors gear up for bumper weekend of sport with real time marketing holding key to success

Brands and sponsors are gearing up for the biggest sporting weekend of the year with the grand finals of the AFL and NRL set to pull bumper TV audience and generate advertising revenue worth millions of dollars.

But the double header, which sees the AFL season reach its climax tomorrow followed by the NRL final on Sunday, will also present challenges for brands as they fight for breathing space in a cluttered weekend of high profile sporting events.

The small matter of a winner-takes-all clash between England and Australia in the Rugby World Cup in the early hours of Sunday will further add to the noise.