Fairfax Media highlights its heritage in new ‘Always’ campaign
Fairfax Media has launched an integrated advertising campaign for The Sydney Morning Herald and The Age celebrating the two newspapers’ heritage in their home cities.
The ‘Always’ campaign will run in Sydney and Melbourne, with 86 of the outdoor locations matching with where the photos were taken says Michael Laxton, Fairfax Media’s chief marketing officer.
Love the images (something Fairfax has never made enough of IMO). Just a shame that Fairfax mastheads are playing a role in the lives of fewer and fewer people — print readership is sinking fast, and now Digital readership is falling too .
feels like an obituary
Fairfax – where their past looks brighter than their future
To be fair – this is standard Fairfax marketing execution. I worked there in the early 2000’s – and the same “heritage” spin was rolling off marketing production lines then.
Not sure they know how to connect with the public anymore.