Fairfax Media hires Claire Gibson as data commercialisation manager

Fairfax Media has made another appointment to its digital ad development team with Claire Gibson taking the role of data commercialisation manager, joining from Beamly.

The release:

Fairfax Media’s Australian publishing arm has appointed Claire Gibson to the newly created role of Data Commercialisation Manager within the Digital Ad Development team. In this position, Gibson will lead the next phase of development of advertising related data products.

Responsible for growing the ad product suite and developing strategic data partnerships, Gibson will also work with advertisers to best utilise data to improve campaign performance across Fairfax Media’s digital network.