F.Y.I.

Fairfax Media metro division launches the Big Unit

January 30, 2012 10:47

Fairfax Media Metro Division launches “the Big Unit”, an online advertising solution that provides advertisers with a web page with complete functionality built into it allowing consumers to watch videos or download images within the ad. The product is similar to AOL’s Project Devil, launched last year in the US.

The announcement:

January 30, 2012: In an Australian first, Fairfax Media Metro Division has launched a powerful new online advertising solution designed to deliver better results for advertisers and an improved web experience for Fairfax online audiences.

Called the Big Unit, the initiative enables advertisers to own a web page with a large-format ad which, for the first time, has complete functionality built into it, allowing consumers to watch videos or download images from within the ad while never leaving the web page they are viewing.

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