Fairfax Media release ad format, Video Hotspot

Fairfax Metro has produced a new digital ad format called the Video Hotspot, letting consumers interact with the ad to retrieve additional information about the product.

The announcement:

February 24, 2012: Fairfax Media Metro Division has launched a dynamic new video advertising solution that gives advertisers the opportunity to engage more closely with consumers in their video ad placements.

Known as Video Hotspot, the technology enables consumers to interact with video ads by allowing them to select products from within the video creative and instantly receive additional, more detailed product information.