Fairfax Media’s SMH returns to digital content rankings with unique audience of 7.386m
Fairfax Media’s The Sydney Morning Herald and The Age had unique audiences of 7.386m and 2.885m for the month of October, according to Nielsen’s latest Digital Content Ratings.
The results come a month after Fairfax Media resumed its commercial relationship with the IAB-endorsed measurement solution.
SMH relaunched its website earlier this year
What value could those numbers provide? Certainly nothing anyone would want to rely on commercially.
Would you invest into generating and circulating these numbers?
I certainly wouldn’t match rate and data association per user is what I want
Digital audience measurement, where even the comments make little sense.