Fairfax newspaper predicts publisher would be part of three-way merger to compete with News Corp should media reform laws be passed

Fairfax Nine SCA Fairfax Media could look to tie up with Nine Entertainment Co and Southern Cross Austereo to “better compete with News Corp”, should the government finally pass changes to media laws this year.

An article in today’s print edition of Fairfax paper the Australian Financial Review predicts the three-way tie up between the major media companies in what is described as a “scale up”, bringing together around $4bn in combined revenues in order to compete with News Corp’s interests across its newspapers, Fox Sports, Foxtel/Ten and APN News & Media.

The suggestion comes on the same day senior government MP Dean Smith has signalled plans to abolish the reach rule will be finalised within the next three months.

“We are close to landing on a final position over the summer to be able to present a plan internally in the first quarter of 2016,” Smith told Fairfax Media.

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