F.Y.I.

Fairfax to research effectiveness of mobile ads

March 25, 2014 9:03

Fairfax Media to research effectiveness of mobile advertising in Australia with Millward Brown.

The announcement:

Fairfax Media has partnered with Millward Brown to implement an Australian first for mobile advertising research, using a new Millward Brown AdIndex digital effectiveness solution.

The new research methodology will measure the ALDI supermarkets’ mobile advertising campaign that will appear across the homepages of Fairfax Media mobile sites: The Sydney Morning Herald, The Age, Brisbane Times, Canberra Times, Essential Kids and Good Food.

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Topics

3 COMMENTS

Observer 26 Mar 14

How about they start building some decent ads before they go and conduct a brand research study.

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Jeff Stack 26 Mar 14

I’m laughing hysterically at Observer’s comment! Wow, that is so true. If they want to know if mobile advertising is effective, look up Airpush or Google, for crying out loud. Lots of good companies with a good understanding of mobile advertising are kicking ass and taking names in this industry. There’s your study, my friends… http://pando.com/2014/02/05/qu.....ikely-ipo/

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Davina 27 Mar 14

Too bad so many people, like me, install AdBlock and never so much as see an ad.

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