Fairfax to partner with Mozo on money comparison sites
Fairfax is to hand the running of its moneymanager.com.au personal finance site to consumer comparison site Mozo.
The deal will also see Mozo – the brainchild of former Virgin Money boss Rohan Gamble – developing a series of financial comparison sites across the Fairfax Digital network including under the smh.com.au and theage.com.au mastheads.
The arrangement is the biggest example yet of a new Fairfax Digital strategy to build partnerships with specialist niche players.
Mozo will also build a home loans comparison service on Fairfax’s property site domain.com.au. The new sites will have much the same functionality and layout of the existing Mozo.com.au site.
This is ridiculous. I think what fairfax is trying to say is, ” that whilst we may struggle ahead with our realestate, employment and car plays, we aren’t any good at online finance – with just 1600 visits a day. (Many other comparison sites would have more traffic than this. )
Seriously, isn’t finance and business content the most core competence of fairfax? Just because it requires some technology and not print production, they are going to outsource it! Anyway whats the deal? …..No traffic and no proposition + no traffic and no proposition = no traffic and no proposition. This is not newsworthy its embarrassing for Australian media!
Tim,
A couple of small points I should have clarified:
– MoZo will be producing the Comparison Table sections of Moneymanager.com.au, but not the articles or guides sections which will continue to be produced by Fairfax Digital.
– there is potential for confusion comparing a daily UB figure (1,690) for moneymanager and a monthly figure (50,000) for mozo. Over the last year, Moneymanager currently had an average 64,000 Australian UBs per month. Naturally, with the launch of the new comparisons in smh.com.au, theage.com.au, brisbanetimes.com.au, watoday.com.au, businessday.com.au and domain.com.au we will be a multiple of those figures. A great outcome for consumers and banks.
Hi Anton,
Thanks for that clarification.
The first point came from the information provided by Mozo, but it’s good to have the detail on that.
And fair point on the second issue.
Thanks for clarifying.
Cheers,
Tim – Mumbrella