Fairfax’s digital assets are future profit boosters, says Nine’s Marks
Nine CEO Hugh Marks has put his confidence in both Fairfax Media and Nine’s digital publishing assets, describing it as an area of growth and one that will “aid profitability” over time.
Marks, who is currently awaiting Australian Competition and Consumer Commission (ACCC) approval for the Nine merger with Fairfax Media, told Mumbrella he also saw assets such as Allure Media, Car Advice, Pedestrian TV and Future Women as strong.
Previously, Marks has made comments about opportunity and growth in subscription video on demand service Stan, and Fairfax Media’s real estate arm, Domain,
Marks has confident in assets such as Allure Media, Pedestrian TV and 9Honey, not just Stan and Domain
Another opportunity for Nine would be a new digital radio strategy to increase its market share through Macquarie radio network nationally.
This could entail new music stations available on DAB+ and on the Radio App, such as a Rock format, over 40s such as Magic, and an edgy music format targeting under 40s.
Digital Radio listening is growing rapidly especially with the availability of DAB+ radios in new cars.