Fairfax’s Melbourne Cup Sweepstake is fit for the knackers yard
There are some things in Australia you just don’t mess up – and the sweepstake on the day of the Melbourne Cup is one of them.
Which is why there will probably be a stewards inquiry at Fairfax this morning as to how Max Presnell’s Melbourne Cup Sweep guide ended up being quite so lame.
Especially given it’s the one day of the year almost everyone takes an interest in the gee gees and publishers can expect a spike in sales.
While the form guide lists all the runners correctly, the tear-out part used in sweepstakes has two of the runners missing, two repeated and three with the wrong numbers.
I think all the subbies have either been made redundant or are on an extended long weekend
The problem is that years ago Fairfax management decided that accuracy was not important and therefore there was no need for a fully staffed subs desk.
Bring back experienced full time in house subs !
How many of you complaining have been buying the paper in recent years?
Doubt this was a job for the subs, blame what’s left of the artists/graphics department, or whoever they outsourced this too.
Good!
If I whipped my dog on the street to make it run I’d be arrested. Horse racing, dog racing , both are cruel, archaic and only exist for gambling.
Fairfax publications are absolutely fantastic if your only interest is in endless articles entitled “Sydney’s best coffee” or in-depth reporting of last night’s episode of ABC’s Q&A.
And my Herald on Saturday had the same story (about Woolworths) on pages one and three of the business section, just subbed a little differently. Those of us who used to work so hard in editorial to produce a great newspaper can only weep.
That reminds me, Mumbrella, when is your sub joining the stable?
Hi TT,
ASAP hopefully – stay tuned.
Cheers,
Alex – editor, Mumbrella
Hopeless.