Fairfax’s week of relaunches continues with Sun-Herald and AFR revealing new looks
The new Sun-Herald
A year on from its last relaunch, Fairfax Media’s struggling Sunday tabloid the Sun-Herald has been through another redesign which sees the end of a separate sport section and columnists moving from the back pages to the middle of the paper.
The redesign is the newspaper’s third in less than three years. It follows Monday’s relaunch of the weekday Sydney Morning Herald and The Age into compact format which also saw sport move to the back page of the main paper.
Among the columns which have been dropped is discussion page The Loaded Dog.
Gotta love all this!
“By popular demand, the S section and Unwind have merged.” – yes, I’m sure thousands of readers were writing to the Sun-Herald to say “Please merge the S and Unwind sections, please!”. What rubbish.
Aso the the AFR’s weekday makeover: surely there’s got to be LOT more to this than left-justifying the masthead?
Hi Jack B Nimble,
Having now held today’s AFR in my hand, I agree.
In my view, it’s a terrific redesign. It looks great. One tiny quibble: Rear Window looked a little lost, but otherwise, fantastic. Now one of the best looking papers in the market.
Cheers,
Tim – Mumbrella
The Herald redesigns – as JB Nimble notes with the SUNHerald – are all about killing the wasteful sections. There is simply no other rationale (tabloids are actually less efficient consumers of newsprint). And the AFR continiues on its path to oblivion in yet again mimicking the Oz with its redesign effects and weekend masthead.
A plaintive plea: it’s the CONTENT you have to get right.
…in addition to Jack B. Nimble’s earlier comment, I really did LOL at Kate Cox’s mention that the Sun-Herald “breaks news”… She mustn’t be on Twitter 😉