Media buyers welcome first Fairfax ‘compact’ edition
Today’s edition of the Sydney Morning Herald
Media buyers have welcomed the first edition of Fairfax Media’s “compact” version describing it as cleaner and more contemporary version of the newspaper.
The Sydney Morning Herald and The Age this morning published their first editions in the new format, sponsored by launch partner BMW.
The new format sees the sports section move to the back of the paper and an increase in the font size by 10 per cent. The Age.com.au and SMH.com.au homepages were also relaunched over the weekend with a new design.
For a communications company … editorial and sales don’t talk much!
Editorial: The Age front page (+ pg4) on how greedy the top 4 bank are.
Advertising: pg 6 CBA FPC + pg 7 ANZ HPC …
@ Million $ Man… heard of editorial independence?
I get CommBank doing something tactical.
But woe is the brand that cuts their brandmark IMO
@WD, its like the TV networks giving you a call the night before a potentially bad ‘pr’ piece in Today Tonight or A Current Affair. They give you time to pull your advertising. Nothing wrong with editorial independence though I’d be pretty p*ssed off if that was my brand right behind an damaging editorial … esp in launch edition when I’d dare say FFX would be hoping for improved readership.
The Million $ Man, it’s a newspaper, it consists of news so people read it and ads to help pay to get the news + some. Sometimes ads will reflect the news, but the news can never be impinged on by the ads, otherwise there’s no credibility. The banks would have been delighted to have the chance to get their message across in such sought after space. That’s how it works.