Fake it ’til you make it… as a creative director
In a piece that first appeared in 
Encore, Rob Belgiovane from Sydney agency BWM tell us how to be a CD.
What does a creative director actually do?
Help people define central organising ideas and lead creatives to interpret great insights before bringing them to life in fresh ways, across multiple channels.
What skills do you need to be good at the job?
Identify and employ great people. Be willing to stand behind the decisions you make as you’re ultimately responsible for the quality of your team’s work. Trusting your instincts and being confident in your decisions is vital along with possessing a strong backbone, to withstand dilution of creative integrity by committee.
Who are the people you work closest with?
I still work very closely with founders of BWM Paul Williams and Jamie Mackay at a board level and on major projects. As chief creative officer, I also manage our team of creative directors in Sydney and Melbourne.
And it helps to wear black, with shaved head or ponytail.