Family a fitting epitaph for Neil Lawrence in his last work for Qantas

November 9, 2015 9:53

After his last work for Qantas went to air last night Simon Canning looks back at his dealings with Neil Lawrence, one of the ad industry’s good guys.

Last night saw the debut of one of the last works of a commercial artist who had come to influence how Australians vote, how they flew, the TV they watched, the food they ate, the causes they supported and so much more.

For Neil Lawrence, who was lost to us far too soon, the two minute film for Qantas is a fitting epitaph.

https://youtu.be/ldQQiTJ1KN0

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Geoff Ingall 10 Nov 15

Nice work, Simon. Neil never lost his compassion. He was not talented, he was gifted.

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Irena Kelava 12 Nov 15

I agree, well written Simon. I had the privilege of working with Neil on the PlayStation 2 launch and numerous other PlayStation campaigns. His was always passionate, visionary and instilled that energy into a talented team at Whybin/Lawrence TBWA. RIP Neil.

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