Thumb-stopping creativity: How to win the three second audition
In a mobile focused world, Naomi Shepherd looks at what brands must do to capture consumer attention.
Our love of mobile gives marketers endless opportunities to connect with people via great content but the rules of engagement have changed.
Gone are the days of captive TV audiences willing to give brands three minutes of undivided attention in breaks between their favourite TV shows.
Today, the thumb is in charge and three seconds is all you’ve got.
‘Ad-stopping creativity: How to ignore the three second audition.’
Ublock Origin will do the trick. Those naughty folk at Adblock do backroom deals to whitelist malware such as ads.
I’m led to believe that the marketing budget for Big Hero 6 was something in the region of $165 million USD.
But, yeah that 8 second video on its own totally ‘was enough to spark significant interest in the movie.’