Swift: I’ll dance a jig if Family Food Fight rates 800,000

Zoe Samios

October 27, 2017 9:45

Nine’s TV entertainment boss Adrian Swift has set himself a target for Monday night’s debut of Family Food Fight of 800,000 metro viewers, with 400,000 of them in the key advertising demographic of 25 to 54-years-old.

https://www.youtube.com/watch?v=3jsZzw0K2Ls

The reality cooking contest, produced for Nine by Endemol Shine, sees six families from a variety of cultural backgrounds compete for a $100,000 cash prize.

The show goes to air at an important juncture in the ratings year, with Nine’s reality renovation show The Block coming to an end on Sunday night; Ten’s The Bachelorette having its finale last night and Seven preparing to debut The Wall.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

1 COMMENTS

Monkey 27 Oct 17

This says all you need to know about the current state of Australian commercial FTA TV. Swift’s job is to sell this program, and he can barely muster the slightest enthusiasm for it.

User ID not verified.