Fanta distributes free Jelly Fizz as reward for playing with the brand’s marketing message
Fanta is rewarding consumers with free fizzy drinks for ‘shaking up’ their marketing message, in three out of home executions across Sydney, Melbourne and Brisbane.
Created by Ogilvy & Mather in partnership with JCDecaux, the brand has launched three fridge Citylight panels with 30 magnets in each city, encouraging passers-by to create their own fun messages, and ‘Shake things up with Fanta.’
