Fanta launches new lemon flavour with ‘Wanta Fanta’ campaign
The Coca-Cola Company is bringing Fanta Lemon to Australia via its ‘Wanta Fanta’ campaign.
The announcement:
Fanta Lemon is coming to Australia as part of The Coca-Cola Company’s latest “Wanta” campaign, designed to resonate with young Aussies’ desire for balance and enjoyment. The campaign, launching alongside the highly anticipated new flavour, encourages young Aussies to embrace life’s little indulgences. Fanta Lemon arrives in Australia following the successful launches in Europe, the UK, and the US and marks the first addition to the Fanta lineup since the launch of Fanta Pineapple in 2023.
The “Wanta Fanta” campaign cleverly reimagines the classic Fanta slogan, leveraging a modern rendition of the iconic jingle to connect with young Aussies’ pursuit of work-life balance. The campaign highlights the challenge of balancing responsibilities with enjoyment, reminding fans to prioritise what they “Wanta,” like the simple pleasure of a 3 PM. pick-me-up
“We’re thrilled to bring Fanta Lemon to Australia,” says Kate Miller, marketing director at Coca-Cola Australia. “The ‘Wanta Fanta’ campaign, launching alongside the Fanta Lemon, which is available in both regular and Zero Sugar options, delivers a refreshing twist on the bold, zesty flavour fans love. We know young Aussies are constantly seeking new and exciting experiences, so we’re constantly driving product innovation and are confident Fanta Lemon will deliver.”
Fanta Lemon and Fanta Lemon Zero Sugar 600mL PET bottles will be available in supermarkets, petrol stations, and convenience stores from the end of February. From mid-March, Fanta Lemon will also come in 375ml cans, 6x250ml mini cans, and 1.25L bottles, offering options for every occasion, at Woolworths, Coles, and other select retailers
Fanta has been produced and sold in Australia for 70 years, with Fanta Lemon being the newest addition to the current Fanta range, which includes orange, pineapple, grape and raspberry.
Source: Ogilvy
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