Fantastic Furniture launches next phase of ‘Aussie Made’ campaign via Connecting Plots & Bohemia

Fantastic Furniture has launched the latest iteration of its ‘Aussie Made’ campaign, celebrating the retailer’s Australian made story and showing how comfortable buying Aussie-made feels.

The campaign, created by Connecting Plots, was first launched in May, spotlighting Fantastic Furniture’s Aussie made mattress range. The latest phase of the campaign showcases the Aussie made sofa range, with broadcast, YouTube and social
executions drawing inspiration from the familiarity of sibling rivalry in Aussie homes, while the new audio executions for Spotify and radio borrow from the iconography of a Kookaburra.

“Celebrating our Aussie roots is one strategy that’s helping us to continue to shift the perceptions of the quality of our products,” said Laurie Lai, CMO for Fantastic Furniture. “It’s a critical play right now as we, like all retailers, deal with the impacts of the current economy.”