Farmer’s best friend is not his dog, but his Massey Ferguson, claims 60th anniversary ad

June 28, 2018 4:31

To celebrate its 60th year of being sold in Australia and New Zealand, tractor manufacturer Massey Ferguson has released a sentimental campaign showing a Victorian farmer waxing lyrical about his “best companion”.

The one-minute television commercial teases the audience with images of the farmer’s dog interspersed with his voiceover reminiscing about the worker which “stuck around”.

Created by Melbourne creative agency GDJ, the ad features the farmer going about his labours with his tractor and his dog, as his voiceover says: “This job isn’t for everyone. I’ve seen some great workers come and go in my time, but this one stuck around the longest.

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Eleanor Dickinson

Eleanor Dickinson a journalist at Mumbrella in Sydney. She is the former editor of Mumbrella Asia and has previously worked for Campaign Middle East in Dubai.

Topics

AGCO GDJ Massey Ferguson