Fashion and cuisine clash in MLA lamb spring campaign
"Two creative disciplines coming together in perfect harmony"
The temperamental worlds of fashion and cooking collide in BMF’s latest ad for Meat & Livestock Australia to celebrate the coming of lamb-eating season.
The ad features fashion designer Leona Edmiston and chef Ben O’Donoghue, who put together a recipe collection inspired by the latest spring fashion trends. At one point in the ad, called ‘Collamboration’, a fashionista recoils in horror at the sight of a chef wearing a pair of Crocs.
Vile. Maybe MLA should focus more on fixing the live exports scandals and less on frivolous ads.
more lame than lamb (someone had to say it)
SPRING FASHION + SPRING LAMB… love it!
‘Collamboration’?! That’s just as bad as KFC’s ‘Goodification’…
they’ve jumped the sheep
It made me laugh. Nice execution guys.
I had the honour of being the Creative Director on the 16 page Booklet. Was a pleasure working with everyone.