Fashion giant Zara biggest brand mover for March 2025: YouGov
Zara casual fashion store in Ginza district of Tokyo, Japan. Ginza is a legendary shopping area in Chuo Ward of Tokyo.
Fashion retailer Zara has come out on top of YouGov’s Biggest Brand Mover list for March 2025.
The Spanish brand received nine upticks out of a total of 13 categories. Specifically, Zara shone in Current Customer and Consideration; Customer Satisfaction; Buzz; Value; Ad Awareness; General Impression; Recommendation and WOM Exposure.
Mumbrella has contacted Zara for comment on its place in the rankings.
Computer hardware giant Acer came in second, seeing improvements in its Ad Awareness and Current Customer categories. Notably, of the top five brands on the list, Acer saw gains in all six brand perception metrics — General Impression; Value; Corporate Reputation; Customer Satisfaction; Recommendation and Quality.
Chinese technology company Huawei followed Acer with eight metric gains. Fourth place went to well-known energy drink brand, Red Bull, off the back of its seven metric gains.
Sportswear brand Nike secured the fifth spot with six metric gains, with four of them in the brand perception class, along with WOM Exposure and Current Customer. The latter two fall under the media and communication, and purchase funnel metrics classes, respectively.
March’s top five is in stark contrast to what YouGov served up for its January 2025 list.
The beginning of the year saw Australian airline Qantas in the number one spot, followed by the Commonwealth Bank, Instagram, Guzman y Gomez and Shopify — in that order.
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