Fate of The Works revealed in LinkedIn update

April 3, 2025 11:41

Following The Works’ tumultuous period mid-last year when it was “in the process” of being integrated into parent company Capgemini, a social media update has confirmed the agency will be rolled into Frog.

The creative agency, which has been in the Australian market for over 20 years, had a rocky 2024 due to the change in direction, which saw the exits of managing director Julie Dormand, founder Damian Pincus, and strategy partner Douglas Nicol among others.

It was left in the hands of creative partner Jerome Gaslain, who at the time, had only been with the agency for four months.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.