F*ck The Cupcakes cooks up round 2 of gender equality event

Gender equality initiative, F*ck The Cupcakes, is set to bring men together for the second iteration of its Yeah the Pies event.

First announced by its developer, full-service agency Innocean, in March, 2024, and kicking off with a successful launch in April, the all-year-round program is returning on September 19 to have attendees tackle conversations pertaining to gender equality while they cook their own pies.

Executive coach Iain Schmidt will join a professional chef to host the event. It’s also “open to all men in the industry and beyond”.