Fck The Cupcakes launches teaser campaign, asks for brand support

February 9, 2022 9:38

Fck The Cupcakes (FTC), the industry initiative launched by Innocean CEO Jasmin Bedir in 2021, has this week launched a teaser of its ‘Be the Change’ campaign aimed at men.

The campaign asks men both within the industry and in wider society to be agents of change in the fight for equality between the genders.

One of the assets for the campaign

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Fck The Cupcakes FTC Hoyts Group Innocean Jasmin Bedir Jodi Paton

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