Fearless Girl statue scoops One Show awards including CMO Gold Pencil
Fearless Girl has won the inaugural One Show CMO Pencil, awarded to the world’s single most impactful idea on a brand’s business from the past year.
The campaign, created by Wall Street investment firm State Street Global Advisors, placed a bronze statue of a girl staring down New York’s iconic Charging Bull statue as part of the company’s campaign for greater diversity on boards.
Just mention ‘Fearless Girl’ and lots of/most people would know exactly what you were talking about.
Mention State Street Global Advisors and you would get blank looks.
While, personally I love Fearless Girl, the award was for “the world’s single most impactful idea on a brand’s business from the past year.”
I wonder just how much impact there was on the business if bugger all people know the brand. This feels like it won the award because it was a stonkingly great idea in which the brilliant execution became a global brand in itself, while the client brand remains in the shadows.
What a perfect case study of the delusions and ivory-towers of the advertising industry. “Fearless Girl” was a cynical ploy by an investment bank to promote itself (yes successful in that) but an investment bank that has no women on its board, and only about 12% women in its senior management. Since it was launched, nothing has changed. Nothing, including the gullibility and self delusion of hipster advertising types who see virtue signalling as more valuable than actual, real change. It is a monument to sanctimonious, phony virtue-signalling, and nothing more.
Going by daily volume of shares traded it’s clearly not done shit for the ETF – SHE
Fearless writing. Flying in the face of convention. I like it.