Federal Court protects Sportsbet brand, grants injunction preventing Crownbet’s name change
The Federal Court of Australia has temporarily banned online betting service Crownbet from changing its name to Sportingbet at the end of the month, for fear that it will impact rival betting company Sportsbet’s brand and business.
After Sportsbet sought an injunction on Crownbet’s proposed name change, the court agreed it is likely consumers will have trouble distinguishing between the two betting brands.
The Federal Court prevents Crownbet from changing its name to Sportingbet
Did anybody report that the Sportingbet brand was Michael Sullivan’s original betting brand and existed in Australia prior to Sportsbet? It was only changed once William Hill purchased Sportingbet. So it was ok for Sportsbet to launch with a very similar name but not now? They coexisted in Australia for more than 5 years and at one stage were joint sponsors on TVN.