Federal Government to spend $47.2m marketing the election and changes to Senate voting

May 31, 2016 3:11

The Federal Government will spend $47.2m promoting the upcoming July 2 election and new changes to Senate rules, government documents show.

The AusTender website documents reveal that Dentsu Mitchell, which holds the master media account for all Federal Government spending, was awarded the Australian Election Commission (AEC) contract for the media buy for Senate education and Federal Election.

Ahead of the upcoming Federal poll the AEC has been heavily promoting both the need for young people to enrol and also the government’s recent changes to the ways of voting in the Upper House.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Jen 1 Jun 16

Is the spend effective from an industry view point?

Rudd did a similar thing on the cusp of Auspol 2013, pumping 50 million into legacy media on an anti-boat campaign. Newspapers all over the country were running full pages telling regional and suburban Australians they wouldn’t be settled here if they came by boat.

From an outside perspective this kind of behaviour looks like a bribe, or welfare, or both.

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