UM loses out as Mitchells wins $137m federal government media account
Mitchell & Partners has won the hotly contest federal g
overnment master media account, Mumbrella can reveal.
The decision on the $137m media pitch is a major blow to media agency UM which, despite a number of wins in recent months including the Coca-Cola media account, will see a major fall in its billings as a result of this decision.
The federal government has this afternoon confirmed that Mitchells, in partnership with Adcorp, will commence work on the account from July 1 overseeing all campaign and non-campaign media expenditure.
“I am pleased to announce that Mitchell and Partners Australia Pty Ltd (Mitchells) has been appointed as the Australian Government’s master media agency for an initial period of four years. Mitchells was awarded the contract following a competitive open tender process undertaken by the Department of Finance, which was overseen by industry, probity and legal advisers,” said John Sheridan, procurement coordinator, Australian Government Information Management Office in a statement.
Wow, that’s huge. UM must be absolutely devastated. Seismic shift.
well done adrian, well deserved win!!!!
Mitchells Melbourne right?
Hello, Please advise if this is Mitchells Melbourne or Brisbane or Sydney etc?
Fed Gov and Woolies were always going to shape the media agency landscape significantly. Although I am not sure this was the change anyone was expecting though!!
Game changer for them and UM
Fed Gov, L’Oreal, Origin and MasterCard out the door, NSW Gov and Coke in the door. Busy door at UM!!!
Given the busy doors Bob mentions, it seems there is very little correlation between where awards go and where new business goes. Are awards really aligned to what clients are looking for? Are the right traits being recognised?
Two posts and three exclamation marks, maybe no one is knocking at Bob Turners door!!!
Sad to hear for UM, big blow hope they don’t lose too much talent.
Hey Gordana it was Melbourne and they are required to supply a full time team to Canberra as UM did.
Sydney based CAS clients get stooged.
If Adcorp picked up the ‘non-campaign advertising needs’ component of the contract, isn’t that likely to be small-fry numbers with all the Govt spending cuts in recruitment? Would be good to see wh breakdown of campaign vs non-campaign in the win between the agencies.