Federation University launches new creative platform via Hardhat

Hardhat is behind Federation University Australia’s new brand identity which aims to drive domestic and international student applications for 2025.

Centred around the concept of ‘We’re with you’, the campaign leverages the regional university’s co-operative education model, whereby students are provided with work experience through paid placements, career preparation and workplace skill development through direct connection with employers.

Hardhat creative director Jonathan Heath said: “So much of the language around universities is focused on the future, being part of the next generation, the brave new world that awaits once you’ve finished those 3+ years of courses.