Feminine hygiene brand Moxie pushes to break down stigmas surrounding periods with its educational periodic table
Feminine hygiene brand Moxie has launched its own version of the periodic table as an online resource to educate and break down societal stigmas surrounding periods.
The elements of the table fall into four categories – The Feels, Fixes, The Things and Community – and cover topics such as free bleeding, menstrual cups, cravings and sex drive.
Moxie has devised this periodic table to educate users on periods
Behind each topic is a series of unique pieces of content including comedy skits by Emma Holland, tips from musician Kira Puru and advice from sexologist Chantelle Otten. Together there are over 60 pieces of content for the campaign, with even more to come. A variety of fitness experts, gynaecologists and nutritionists have also contributed.
Unfortunately that OOH banner promotes unrealistic expectations and misinformation for those of us with crippling endometriosis and adenomyosis… you can’t orgasm when painkillers barely numb the pain. With endo on the rise, it’s not the best message to send to young couples who may end up feeling pressured to have sex during what is life-halting pain each month. Sorry Moxie, that’s a no from me.