Ferrari, Peninsula Sotheby’s and Advance join The One Centre at the Mumbrella Luxury Marketing Summit

October 11, 2018 9:08

The One Centre’s CEO, John Ford, will lead an in-depth panel on the psychology of selling to ultra high-net-worth individuals featuring senior executives from Ferrari, Peninsula Sotheby’s International Realty and Advance at the Mumbrella Luxury Marketing Summit.

Ford, Appleroth, Curtain and Rugge-Price will discuss the psychology of high-net-worth consumers

Ford and his panel members, Herbert Appleroth, CEO of Ferrari Australasia, Emma Rugge-Price, CEO of Advance, and Robert Curtain, managing director of Peninsula Sotheby’s International Realty, will reveal why developing lifelong one-to-one relationships is akin to hand-to-hand combat, and requires a single-minded commitment to providing the highest levels of service.

The Australian luxury market as a whole will also be put under the microscope by IBISWorld senior analyst, Kim Do, author of the ‘Luxury Retailing in Australia’ report.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Advance Douglas Nicol Emma Rugge-Price Ferrari Herbert Appleroth IBISWorld John Ford Kim Do Peninsular Sotheby Robert Curtain The One Centre The Works