Ferrero appoints Dialogue PR for Kinder Surprise and Kinder Joy accounts
Dialogue PR has been selected to spearhead integrated campaigns for Ferrero Australia’s Kinder Surprise and Kinder Joy brands.
Over the next 12 months, the agency will develop the PR and influencer strategy, Kinder Kreators, to support the iconic chocolate brand and promote its platform, Little Moments of Joy.
Kicking off the partnership, Dialogue will support the launch of Kinder Joy’s latest release, the new limited-edition Harry Potter Funko POP! collection.
To celebrate, Manly Wharf in Sydney will transform into Platform 9 ¾ on Sunday September 29, where families can immerse themselves in the wizarding world of Harry Potter.
In October, the agency will launch the latest collection for Kinder Surprise with Natoons Cubs, encouraging exploration of animals and the power of surprise through play and imagination.
Kinder ANZ marketing manager Antony Foulet said: “Throughout the Kinder pitch process, we were impressed by Dialogue’s strategic experience, their blend of consumer and trade capability and their understanding of the target demographic.
“We have a few big months ahead with some key launches and partnerships, and Dialogue has already hit the ground running as a true extension of our team.”
Dialogue PR founder Kate Bradley added: “It’s not every day that you get to work on such an iconic and much-loved brand, igniting moments of surprise and delight for families across Australia.
“As we celebrate our 10th anniversary next month, I am so proud of the work that we are delivering and the competitive pitches that we are winning – it’s a testament to the team’s strategic and creative ideation delivering best in class work for our clients.”
The recent appointment of Kinder Surprise and Kinder Joy builds on the agency’s existing partnership with Ferrero Australia, having worked with Nutella on a project and retainer basis since March 2023 and provided support for Ferrero Rondnoir frozen dessert launch in September 2023.
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