Fertility company targets gay men as sperm donors

IVF tileFertility service IVF Australia is to launch an advertising campaign encouraging gay men to be sperm donors, and promoting its services to same lesbian couples looking to have children.

The campaign, which will include print, digital and radio, will run in media outlets allied to the Pink Media Group sales house.

The campaign asks for “healthy, intelligent & generous” donors.

Among the information available to prospective parents is the sexual orientation of a sperm donor.   

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