Hungry Jack’s deal with Scoopon – a group buying first for fast food
Hungry Jack’s is offering Scoopon’s 2m subscribers a $2 Whopper and fries meal deal today, in what it claims makes it the first quick service restaurant brand to use a group buying offer in Australia.
The deal, which runs from noon on Tuesday 13 March is available nationally and is intended to connect Hungry Jack’s brand with Scoopon’s customers and their social networks in turn.
According to technology analysts Telsyte, the group buying market is expected to grow 30% in 2012. Last year online group sites generated $498.4m in sales in Australia and are forecast to achieve more than $1bn in sales in 2015.
Jon Beros, general manager of sales at Scoopon says that national deals and partnering with major and trusted brands will be a key focus for the site in 2012.
This is pretty gross. As if unhealthy food needs to be even more accessible.
I’m pretty sure Burgerlicious & Pizza Hut have already run with LivingSocial
It is a good daily deal – most offers are very low-end these days.
But, not that we’re alone with the obesity problem but…
Perhaps the reason England won the Ashes was that so many nippers who would have grown up playing cricket in the past are now just too fat to make any runs?
“I’m pretty sure Burgerlicious & Pizza Hut have already run with LivingSocial”
Not to mention the fast food offers that Cudo have run (i’ve bought a few), hardly a first for fast food and group buying…
I Love Hungry Jacks! but Scoopon has so many problems,
not a good move to be associated with a declining Brand..
This deal is almost as good as the ‘your name on a necklace’ deal a few months back.
Excellent, another way for an obese nation to get fat en masse http://en.wikipedia.org/wiki/Obesity_in_Australia
I think this is excellent. They aren’t the first, but this is certainly the largest group buying initiative for any fast-food outlet in Australia.
Hardly the first major fast food brand, disgusting slop on a shoddy tacky website that should stick to selling wardrobe a hangers and mop buckets (literally, look at the deal).
Scoopon are useless at anything involving a human interaction
There are people still using these sites…
Where’s the story here? Meh.
Well, on the plus side this is actually a group buying deal that everyone will be able to redeem without them having to find a convenient timeslot, or it being sold out.
Having said that one of the sites gave away $1 pies from Pie Face recently, so it’s not that original.
slow news day!
I’m waiting for a Marlboro Lights / JD deal, who’s with me?
Don’t want to get fat, simple solution; don’t buy it. We really need to do something about the gun laws in this country because it seems a lot of people have one pointed at their head forcing them to eat crap food. How dare a fast food company want to promote their product. Bad, bad advertising, you sit in that corner, get fatter and think about what you’ve done while I stand here, point my finger at you and blame you for my decisions and weight problem. It’s easier than taking responsibility for my actions.
It’s always someone elses fault, but I guess it’s easier to project outwardly at the world than look inwardly and think, well, acutally maybe I’m the problem.
Damn it, the Scoopon site is down…
Things must be grim at Hungry Jack’s when they’re resorting to Scoopon. It’s the $3.95 meal less the drink. No new news here.
However I do love how Canadian Joe (no relation to Canadian Jack) chats about their Facebook page. Take a look people. I’ve never seen so many unhappy customers complain on a company’s Facebook page like they do on HJ’s. Joe spends half his life asking them to complain on their website instead of sharing their poor experiences.
“Because of the successful results from previous online activity, we’ve extended our strategy to reach the group-buying marketplace.”
Now I’m not a Digital & Social Media Manager (what a flavour-of-the-month job title is), but I would assume that only thing their role would involve would include:
1. Facebook Page
2. Twitter Feed
3. Group Buying Websites
Hardly a unique strategy. Still, it’s fun listening to managers talk – stroking the organs of their seniors into believing they’re on top of things.
Groupon’s mobile coupon service ran a campaign in Hong Kong, & sold over 70,000 burger vouchers in 72 hours at Triple O’s…that was over a year ago! Back when the group buying frenzy was ripe!
“Mobile” is the key take-away here by the way.
They sold a few burgers… http://www.smh.com.au/small-bu.....1uxqe.html
Will this type of campaign damage the HJ’s brand? How can it? HJ does not stand for quality, expensive, nor quality.
If it is worthwhile for them to sell over 100k burgers at $2 each – boom they have succeeded.
Maybe it was all the Sunday Night viewers going back to fatty food following the start of their sugar free diet