Branded entertainment festival widened to include content marketing and native advertising

BE Festival, Mumbrella and Encore’s dedicated branded entertainment event and awards, is to return for 2013 with a broader remit to include brand-funded content and native advertising.

The conference will include case studies, debates, workshops and practical advice on funding, creating and distributing branded entertainment and content, with formal networking sessions.

The day-long event – to be held in early October – also includes screenings and displays of the best branded content from the APAC region and around the world. The Festival concludes with the Branded Entertainment Awards, which recognise the most exceptional work from the Asia Pacific region.