Fetch TV creates new ratings app but downplays potential to challenge to Oztam
Major IPTV player Fetch TV has created a new mobile ratings app which provides live data on TV viewing across some 250,000 set top boxes, Mumbrella can reveal.
The Fetch TV ratings app is already the largest window into the TV viewing habits of millions of Australians with the channel selections of tens of thousands of consumers available on a one hour delay, but Fetch TV has immediately played down the potential the data to challenge official industry metric Oztam.
“Given the size of our base and the breadth of our service offering, we now have the most comprehensive information on viewing behaviour on the main screen available in Australia,” said Scott Lorson, Fetch TV CEO told Mumbrella.
Wednesday night viewing during the State of Origin
this is great stuff
a panel of 250k boxes so so much better than a panel of 3k boxes
despite the distribution model leading to a little bias on the nature of sample participants, surely the immense size of the survey will provide better data than oztam?
i’m not a research profesisonal, but can anyone answer that – at what stage does pure size of sample eliminate biases in type of people surveyed?
Ahhhhh the TV industry.
3,500 boxes deciding where billions of dollars of are being spent.
It it wasn’t so tragic, it would be hilarious.
And hjt…I *think*…it’s 0.5%. But I might be wrong.
Either way, the sample size is normally based on a random sample. Which means Oztam would need to keep moving their boxes to get a proper random sample.
If you want to look at American numbers, based on a population of 250,000,000.
1000 (+/- 4.01%)
10,000 (+/- 1.29%)
100,000 (+/- 0.41%)
1,000,000 (+/- 0.13%)
10,000,000 (+/- 0.04%)
Pure size alone cannot eliminate bias.
A billion Chinese people, for example, wouldn’t be able to tell us what the rest of the world thinks of say, Hilary Clinton.