Fetch TV rebrands kicking off $10m marketing drive with Ross Creative Counsel

March 27, 2017 8:55

Fetch TV has dropped ‘TV’ from its branding to become simply Fetch ahead of a major marketing drive aimed at luring people from rival platforms to the “one-stop shop” with creative guided by the former founder of Cummins Ross.

Fetch has streamlined its brand, dropping TV from its name

In a huge shift for the business, Fetch has also convinced its broadband partners including iinet, Dodo iPrimus and others to drop their own branding from marketing for the platform as it pushes to become a major challenger to Foxtel.

With their own ad spends, marketing support for Fetch could double to as much as $20m in coming months.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Dodo Fetch Fetch TV Foxtel iinet Jason Ross Netflix Optus rebrand Ross Creative Council Scott Lorson Stan Sue Brenchley SVOD TV

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Fetch TV rebrands kicking off $10m marketing drive with Ross Creative Counsel

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