FHM print magazine returns to Australia
The relaunch issue of FHM Australia is out now
FHM is back in print in Australia, targeting men who “train harder, think bigger, and still appreciate the perfect cover girl”.
The original iteration of the magazine was published in Australia by EMAP and then ACP Magazines between 1998 and 2012, using the popular British lads mag format.
It’s now been revived in Australia by Michael Downs and Nuclear Media, which also publishes Women’s Fitness, It Girl, and Krash.
Nuclear Media previously had the licence to Maxim in Australia. In the Maxim media kit for 2023-2024, Nuclear Media said the magazine had an estimated readership of 200,000-plus, as well as 1.23 million page impressions per month, and 150,000 to 200,000 unique browsers per month.
Interesting to see how this resonates with the softer, more conscious modern male.
I remember having a stack of FHM mags in the bathroom when I was a teenager in the 90s.
Coincidentally, in the exact same week scientists claim they’ve made a ‘pivotal step’ in bringing back the dodo bird for first time in 300 years.
https://www.theguardian.com/science/2025/sep/17/dodo-birds-gene-editing-advance