US DOJ wants to force sale of Google Ads Manager

US prosecutors want a judge to order the spin off of Google Ads Manager in a move that, if successful, would transform digital advertising globally.

Judge Leonie Brinkema – overseeing an antitrust adtech case against Google in Virginia – has already ruled that the search giant is operating an illegal monopoly in online advertising.

Judge Leonie Brinkema (supplied)

With the opening of the remedy phase of the case, Department of Justice (DOJ) lawyers say they want Google’s ad marketplace, or other parts of its ad tech, to be taken away from Google parent Alphabet.

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