Film producer, marketers and transmedia expert among speakers revealed for Festival of Branded Entertainment

More panellists can be revealed for next month’s Festival of Branded Entertainment.

Speakers on the Format, Function & Finance session, will debate the merits of different formats, how transmedia production principles and practice can work for brands,and how to create branded entertainment that goes beyond screen content.

The speakers for the session are John Ford, founder and CEO, the One Centre; Emma Rugge-Price, VP communications at GE; Jo McAlister, head of marketing at SBS’s World Movie subscription TV channel; and Robert Galinsky, producer of Dust and Glory.

Ford heads up The One Centre which specialises in transmedia production and has worked with a variety of large brands including GE, Audi and McDonald’s.