Filmmaker works with Jack Daniels to explore issue of musicians ‘selling out’
A filmmaker has denied that he sold out by taking money from Jack Daniel’s to produce a documentary – that explored the issue of musicians accepting cash from brands to further their careers.
Dan Graetz, founder of Brisbane-based Graetzmedia, told Mumbrella that he was handed “complete creative control” of the venture when he was approached by JD to shoot a documentary as part of the whisky maker’s new Future Legend’s music initiative.
https://www.youtube.com/watch?v=MgZJFu3SHVs&feature=youtu.be
“When Jack Daniel’s showed interest in supporting creative music-related projects I figured I’d go for broke so pitched this documentary around musicians, brands and honesty,” he said.
Jack Daniel’s, possessive case of Jack Daniel.
If it takes you 10 minutes to get your message across the battle is lost.
Where does this “selling out” pretentious nonsense spring from?
If you’re in the music business, you’re in business.
Be glad for the money and get on with it.
Michelangelo was in the art and sculpture business and was paid well by the biggest company in town at the time – the Medici family. No-one called him a sellout.
An artist is a gun for hire. Anything else is probably a Centrelink client or a princess with a sense of entitlement. Some people need to get over themselves.
Heavy. Great piece of candid content. Insightful and relevant!
Did the musicians involved in this doco get paid to do so?
The Graetz guys up in Brisbane are legends!
Nice work – I enjoyed that. Good on JD too for going with the idea.
@ Niles – did you watch it? It says at the front that they didn’t.
@Here’s an idea – you keep writing your 30 second TVC’s old man.
Great example of how to put the ‘content’ first and the ‘branded’ second. Well done.
Great video Graetz, I really enjoyed it.
As for @Here’s An Idea…what an idiotic comment.