Final CommsCon speakers announced including Tourism Australia, The Iconic, Wests Tigers, Guardian Australia and more

February 22, 2018 11:14

The final speakers have been announced for Mumbrella’s CommsCon conference next month.

Among those joining the lineup are Geoff Ikin, general manager, global media, PR and social at Tourism Australia, Liz Anderson, head of PR at The Iconic, Craig Heydon, head of media and digital, Wests Tigers NRL Club and Susie Bayes, brand partnerships director for Guardian Australia.

Ikin, Anderson, Heydon and Bayes join Mumbrella’s CommsCon 2018 lineup

Ikin and Anderson will join the panel exploring the state of the influencer market and how the year ahead will shape what is still a heavily debated industry sector. Heydon, who has been with the Wests Tigers since 2013, will sit on a panel discussing whether or not PR is currently in the midst of an identity crisis, while Bayes will be part of a session formed by Fromm’s Matt Kendall exploring how to get the most value out of your content marketing.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.