Final Droga5 Sydney campaign launches as Tiger brand travels to Marcel with David Nobay
Just weeks after Droga5 closed its doors in Sydney the agency has launched its final piece work, a campaign for Tiger Beer in Singapore.
The new campaign, shot at the end of last year, continues the ‘Uncaged’ creativity theme developed by the agency with the launch of Tiger’s Wheat Beer in Malaysia calling for film ideas to be submitted on beer coasters.
https://www.youtube.com/watch?v=IFUswcTxm8Q
The competition has been aimed at getting film makers to tell a truly Malaysian story.
interesting idea – nice one Fergs + Nobay
Watched the whole thing. I feel like beer now.
That’s a fair while to wait for a beer Peter!
Hi Mumbrella –
FYI this campaign was for Tiger White beer in Malaysia, not Singapore.
Cheers
Nick
I have no idea what I just watched!!!
It looks like an outdated, white-person’s take on a very much loved Asian brand.
Aren’t we done with the 30 second spot? Let alone this 1 hour monstrosity disguised as a “crowd sourced” film? All the brand equity and goodwill built by Tiger before [Edited under Mumbrella’s comment moderation policy] started working on the brand is slowly being eaten away.
Why is the client allowing this to happen to Tiger Beer?
WTF…?