Financial literacy a key battleground as new services launch to target younger audiences

July 22, 2021 2:53

Millennials, Generation Z and in particular women of these two demographics are the target of two new specially tailored platforms and research regarding the management of personal finances and the ways in which to improve knowledge.

BuzzFeed Australia is preparing to launch a new, female-led finance column to help young women better understand the value of money and assist in setting them up for financial success.

Meanwhile, newly launched WeMoney app hosts a raft of known fin-influencers from channels such as Instagram, TikTok and YouTube for users to learn from.

BuzzFeed Australia is preparing to launch a new, female-led finance column

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Alex Frolov APAC buzzfeed Buzzfeed Australia Dan Jovevski female-led finance column finance financial help financial influencers Finfluencers head of content head of region HypeAuditor Julia Willing Nicki Williams personal finances WeMoney