‘Find Your Drive, Find Your Freedom’: Toyota helps Aussies learn to drive, via HERO and Airbag

February 8, 2024 8:00

Car brand Toyota is on a mission to inspire and motivate Aussies who have previously faced barriers preventing them from getting their driver’s licence, with a new content series via indie agency HERO and Airbag Productions.

The series, ‘Find Your Drive’, acknowledges that not having the freedom that comes with a driver’s licence can hold people back from gainful employment, physically connecting with friends and family, and isolate individuals geographically.

According to Toyota, nearly 1.5 million Australian adults don’t hold a driver’s licence due to language barriers, disability, anxiety, financial hardship and a multitude of other life circumstances.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.